Kyrö Distillery: Drove massive sales for a challenger distillery

Challenge

Kyrö, a small Finnish distillery with 40 employees, struggled to compete on the global stage in a crowded spirits market.
Big Idea

With “Brutally Finnish” we lean into Kyrö’s bold and unapologetic Finnish identity, while highlighting its unique origin story.
Result
- Created the Webby-Award-winning manifesto film featuring the real founders behind Kyrö
- Created bold OOH, wildpostering and in-store activations
- Full digital strategy and execution
- Full production of all assets
- Our actions translated directly to millions of organic YouTube views and 240% sales increase

Watch the film

Index