Hibiki: Elevated Japan’s most iconic whisky into a modern luxury brand

Entering the crowed DACH spirits market with zero brand awareness, Hibiki needed to reach notoriously hard to reach affluent, design-savvy whisky drinkers

With “A Masterpiece of Japanese Harmony” we told a the story of Hibiki as a cultivated blend of Japanese flavor and craft placing it in premium fashion and contemporary art culture, rather than the outdated whisky sea-of-sameness.

• Produced Hibiki’s first brand campaign for the German market, anchored in a cinematic film scored and performed by modern classical composer Anne Müller.
• Hosted an exclusive launch event at Reethaus Berlin — one of AD Magazine’s “most beautiful buildings in the world” — featuring live performance, premium tastings, and minimal Japanese aesthetics.
• Digital display campaign starting October 27th across YouTube, Meta, Amazon, Condé Nast, and other premium channels to reach Germany’s luxury audience.
• Full production of all assets and events.
• We’ve only just launched, but we’ve already reached the top 5% IPSOS test score.