Coca Cola: Built one of the biggest success cases in EMEA history

Coca-Cola faced a -3% market share decline in Germany’s dining and bar culture, struggling to move beyond its fast-food image.

With “The Original, Original Way” we elevated Coca-Cola’s heritage by making its restaurant-customers the heroes of the story.

• Created Europe’s first branded series on Amazon Prime connecting Coca-Cola to dining experiences
• An Effie Award Winning integrated program consisting of an original series, OOH, influencer campaign and an ad generator for Coke’s sales teams
• Full production of all assets
• All resulting in a +9% market share increase and 7k new restaurant clients in Germany, one of Coca-Cola’s biggest EMEA success cases