What makes us different.

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We’re a fully integrated creative communications company that uses cultural intelligence to shape strategy, develop ideas, and produce award-winning work across film, series, OOH, social, and live experiences.

Our work

Cultural intelligence, ideation and production all under one roof.

  • Cultural Intelligence

    Our proprietary methodology — The Culture Code — shapes strategy, reveals brand truths, and ensures every idea is rooted in cultural insight.

  • Ideation

    Strategic communication systems and creative concept development — the ideas that guide campaigns, narratives, and brand ecosystems.

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  • Production

    End-to-end production of branded films, streaming series, social content, OOH, and live events.

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Agency Partners

  • David Incorvaia
    Founder / Chief Creative Officer
    LinkedIn
  • Maike Schröder
    Partner / Managing Director
    LinkedIn
  • Hugo Heimpel
    Partner / Head of LURE Studios
    LinkedIn

“Lure has cracked the code on branded content that people genuinely want to watch.”

Stephanie Eller
VP Marketing & Communication
E.ON

“LURE thrives on unconventional thinking and delivers standout solutions with business impact.”

Nico Guse
Global Head of Science of Brand
Johnson & Johnson

“With networks, you’re just a number and get off-the-shelf ideas. Lure is more agile, creative and focused on my problem.”

Philip Hartmann
Senior Director Sports & Entertainment Marketing
Coca-Cola

“Lure is all-around awesomeness!”

Nathalie Chuard
Marketing Manager Lifestyle & RTD
Suntory Global Spirits

“Lure is a boutique agency offering services you‘d normally expect from the big network agencies. It‘s incredible how much passion everyone in the team has.”

Miroljub Nenadovic
Marketing Manager Premium & Prestige Brands
Suntory Global Spirits

“Lure is setting new standaards for culturally significant brand work. ... Lure is the only agency weaving brands into storytelling and experiences that genuinely touch people and solve business problems.”

German Brand Awards Jury
2025

We’re part of the world’s largest independent agency network.

Since 2024, we’ve been a proud member of Worldwide Partners, a collective of agencies and production studios across the US, UK, Europe, and Asia. Unlike traditional networks, the 90 agencies in 55+ countries own the network.

  • LVRE STVDIOS
    Scalable, AI-powered production across every channel
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  • Methodology
    Our playbook turning cultural intelligence into brand growth
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